{"id":24094,"date":"2026-11-05T13:04:15","date_gmt":"2026-11-05T12:04:15","guid":{"rendered":"https:\/\/www.welterbe-gartenreich.de\/funded-projects\/"},"modified":"2026-11-05T13:04:15","modified_gmt":"2026-11-05T12:04:15","slug":"funded-projects","status":"publish","type":"page","link":"https:\/\/www.welterbe-gartenreich.de\/en\/funded-projects\/","title":{"rendered":"Funded Projects"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]13.08.2026<\/em><\/p>\n

Modernization of the W\u00f6rlitz Large Parking Lot<\/h1>\n

The large parking lot at the tip of the lake in W\u00f6rlitz will be gradually modernized over the next few years. For the initial measures, the Welterbeszentrum Gartenreich Dessau-W\u00f6rlitz gGmbH will receive 2.5 million euros in federal funding from the \u201cInfrastructure\u201d special fund.<\/strong><\/p>\n

W\u00f6rlitz Park attracts numerous visitors from Germany and abroad every year. For many, a visit to the \u201cGarden Kingdom\u201d begins at the large parking lot at the tip of the lake. Its modernization is intended to create a welcoming environment that is both contemporary and befitting the special character of this UNESCO World Heritage Site. Through this funding, the federal government and the state of Saxony-Anhalt are supporting the further development of the tourism infrastructure, thereby strengthening the long-term appeal of the \u201cGarden Kingdom.\u201d With the planned opening of the World Heritage Visitor Center in 2029, the demands on visitor and traffic management in W\u00f6rlitz will also increase. The large parking lot will play a central role in this: as a starting point for visiting the \u201cGarden Kingdom\u201d and as an important arrival and orientation point.<\/p>\n

The modernization project will begin with the construction of a new multipurpose building featuring accessible restroom facilities, digital information services, and weather-protected lounge and waiting areas, to be completed by 2028. As the project progresses, the existing restroom building will be demolished and the parking areas will be gradually renovated. The focus of all measures is on harmonizing the functional requirements of a modern parking lot with the specific landscape and historic preservation requirements of the UNESCO World Heritage Site.<\/p>\n

Starting in 2026, this will gradually result in a high-performance and sustainable destination that meets the needs of visitors while also allowing them to experience the unique atmosphere of the \u201cGarden Kingdom\u201d right from the start of their visit.<\/p>\n

\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=”gondola rides” woodmart_css_id=”61c0f77fc8a31″ mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column][vc_text_separator title=”” color=”black” el_class=”welterbe-abschnitt-ueberschrift” accent_color=”#2A2A2A”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]18.02.2026<\/em><\/p>\n

Development of a Destination Brand for the Garden Kingdom of Dessau-W\u00f6rlitz<\/h1>\n

To develop a new destination brand for the UNESCO World Heritage Site \u201cGartenreich Dessau-W\u00f6rlitz,\u201d the Welterbezentrum Gartenreich Dessau-W\u00f6rlitz gGmbH is receiving a grant of 68,600 euros from the state of Saxony-Anhalt under its cultural funding guidelines.<\/strong><\/p>\n

The Garden Kingdom of Dessau-W\u00f6rlitz has held UNESCO World Heritage status since 2000. This unique cultural landscape stretches south of the Elbe River over 142 square kilometers, from Dessau-Ro\u00dflau to the Wittenberg district. The planned World Heritage Visitor Center in the Yellow House at W\u00f6rlitz Park will serve as a central hub for conveying the history, significance, and universal value of the Garden Kingdom. This also underscores the importance of clearly communicating and marketing the World Heritage site as a cultural landscape. The goal of the project is therefore to develop a sustainable destination brand that unites the diversity and uniqueness of the Garden Kingdom under a single visual identity. It is intended to strengthen brand recognition, foster identification with the World Heritage Site, and improve collaboration among regional stakeholders in public relations, marketing, and outreach. At the same time, it lays the groundwork for greater national and international visibility and for attracting new visitors.<\/p>\n

As part of the project, a comprehensive communications and marketing strategy, as well as a unified corporate design, will be developed by December 2026. This includes defining key messages and unique selling propositions, designing a visual brand identity, and creating templates and guidelines for future tourism public relations efforts.<\/p>\n

\"State[\/vc_column_text][\/vc_column][\/vc_row][vc_row woodmart_css_id=”61c0f77fc8a31″ mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column][vc_text_separator title=”” color=”black” el_class=”welterbe-abschnitt-ueberschrift” accent_color=”#2A2A2A”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]09.07.2027<\/em><\/p>\n

Establishment of a sustainable, mobile event infrastructure for the Garden Kingdom of Dessau-W\u00f6rlitz<\/h1>\n

The World Heritage Center Gartenreich Dessau-W\u00f6rlitz gGmbH is receiving a grant of 50,000 euros for the purchase of portable wooden stands, pagoda tents, and folding pavilions. The grant is provided as part of the LEADER Program 2023\u20132027 using funds from the European Agricultural Fund for Rural Development (EAFRD).<\/strong><\/p>\n

The Dessau-W\u00f6rlitz Garden Realm is a significant cultural and scenic area where numerous events throughout the year bring locals and visitors together. Ten new market huts, two pagoda tents, and six folding pavilions are now available in the Garden Kingdom to be used as sales, presentation, or information booths during events. This initiative aims to enhance events, create new spaces for interaction, and increase the visibility of regional stakeholders as well as artists and cultural practitioners within the UNESCO World Heritage Site. At the same time, shared use by partners from the fields of culture, education, tourism, business, and the nonprofit sector promotes regional cooperation and networking.<\/p>\n

\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row woodmart_css_id=”61c0f77fc8a31″ mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column][vc_text_separator title=”” color=”black” el_class=”welterbe-abschnitt-ueberschrift” accent_color=”#2A2A2A”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]+++ Completed +++<\/em><\/p>\n

25.09.2024
\n<\/em><\/p>\n

Oranienbaum365<\/h1>\n

For the project \u201cOranienbaum365 \u2013 Further Development and Digitization of the Tourism Offerings of the Baroque City of Oranienbaum,\u201d the World Heritage Center Gartenreich Dessau-W\u00f6rlitz gGmbH received a grant of 78,300 euros from the state of Saxony-Anhalt. The funding was provided under the Special Corona Fund Act as part of Measure 31, \u201cSupport for the Tourism Industry.\u201d<\/strong><\/p>\n

As a Baroque complex comprising the town, the palace, and the palace park\u2014and as part of the UNESCO World Heritage Site \u201cGarden Kingdom of Dessau-W\u00f6rlitz\u201d\u2014Oranienbaum holds special cultural and historical significance. The Oranienbaum365 project has created new ways to explore the town\u2019s history and attractions. A key component is a digital information terminal at City Hall. The freely accessible outdoor kiosk provides information on the town\u2019s history, attractions, and tourist offerings in German and English. An interactive map serves as a guide and links the terminal to the digital city walk. To this end, the existing historic trail was expanded into a digital audio walk with 29 stops. The specially developed narrator character \u201cMarktfrau Margarete\u201d brings the history of Oranienbaum to life in a unique way: Using augmented reality, she shares interesting facts about the city\u2019s history, orange cultivation, the tobacco industry, and its residents. The stations can be accessed via QR codes on-site as well as digitally on an interactive map\u2014in both German and English. In addition, the stations have been equipped with information panels, and a dedicated landing page has been set up.<\/p>\n

“Oranienbaum365” is a permanently available information and experiential platform designed to highlight the history and unique features of this Baroque town, thereby strengthening Oranienbaum\u2019s appeal to tourists in the long term.<\/p>\n

\"State[\/vc_column_text][\/vc_column][\/vc_row][vc_row woodmart_css_id=”61c0f77fc8a31″ mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” woodmart_box_shadow=”no” wd_z_index=”no” woodmart_disable_overflow=”0″ row_reverse_mobile=”0″ row_reverse_tablet=”0″][vc_column][vc_text_separator title=”” color=”black” el_class=”welterbe-abschnitt-ueberschrift” accent_color=”#2A2A2A”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]+++Completed+++<\/em><\/p>\n

31.08.2023
\n<\/em><\/p>\n

Marketing Initiatives: Create New Ways<\/h1>\n

For the \u201cCreate New Ways\u201d project, the World Heritage Center Gartenreich Dessau-W\u00f6rlitz gGmbH received a grant of 60,525.00 euros from the state of Saxony-Anhalt, to facilitate the purchase of technical equipment and various marketing activities for the UNESCO World Heritage Site \u201cGartenreich Dessau-W\u00f6rlitz.\u201d <\/strong><\/p>\n

The goal of the project was to better engage digitally savvy target audiences and raise awareness of the Gartenreich as an attractive travel destination both nationally and internationally. To this end, various communication and advertising measures were implemented in 2023: The \u201cGartenreich\u201d website was further developed in terms of both content and technology, its social media presence was expanded, and targeted online advertising was added. In addition, a radio campaign in collaboration with Klassik Radio generated nationwide attention. The tourism magazine was also thoroughly revised and published in English as well.<\/p>\n

\"State[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]13.08.2026 Modernization of the W\u00f6rlitz Large Parking Lot The large parking lot at the tip of the lake<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24094","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.welterbe-gartenreich.de\/en\/wp-json\/wp\/v2\/pages\/24094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.welterbe-gartenreich.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.welterbe-gartenreich.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.welterbe-gartenreich.de\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.welterbe-gartenreich.de\/en\/wp-json\/wp\/v2\/comments?post=24094"}],"version-history":[{"count":2,"href":"https:\/\/www.welterbe-gartenreich.de\/en\/wp-json\/wp\/v2\/pages\/24094\/revisions"}],"predecessor-version":[{"id":24096,"href":"https:\/\/www.welterbe-gartenreich.de\/en\/wp-json\/wp\/v2\/pages\/24094\/revisions\/24096"}],"wp:attachment":[{"href":"https:\/\/www.welterbe-gartenreich.de\/en\/wp-json\/wp\/v2\/media?parent=24094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}